Beth Blackford Illustration & Design

Hi, and welcome! I'm Beth Blackford, a graphic & web designer with a love of dogs and sunny days, living life in the mitten state.

Ottomate Typeface | Graduate Thesis

typeface design | python | screeprints

Graduate thesis work; variable typeface design inspired by movement on a photocopier.

Reverie^® Sleep Coach

creative direction | branding & direction | web & print

Program launched by Reverie—a high-end sleep technology company—to give customers personalized, accurate guidance and relevant information on how to sleep better.

Responsible for the creative direction, branding, and design of all marketing materials for the Sleep Coach program. Using airy type and tints of the brand colors, the goal was a soft, fresh-looking design emphasizing sleep and an overall feeling of well-being. Collateral includes all print and digital materials for the campaign including the website, emails, ebooks, brochures, gift cards, illustrations, and ebooks.

Overapologize | Graduate Thesis

typeface design | monotype prints | risography

Graduate thesis work; variable typeface design inspired by movement on a photocopier.

As someone with a propensity to overthink and strive towards perfection, this work collaborates with technology, allowing process to help in decision-making and shaping end results. Distorted letterforms are entwined with structured typefaces and conflicting messages; random monotype prints become digital color separations; or scripts and Python code help determine the color, weight, and opacity of each letterform, resulting in endless possibilities.

Michael B. Anthony Floral & Event Design

logo design | branding & identity | print

Logo and business cards for Michael B. Anthony, an award-winning floral and event design company based in Detroit, Michigan. Inspired by the Art Deco Movement and vintage posters, both which play a major role in inspiring the company's arrangements and creative direction.

Open Hands Finance

logo design | branding & identity | illustration | print

Open Hands Finance endeavors to empower young adults with confidence in making financial choices by offering basic financial education that is often missing from classroom settings.

To create a brand identity that felt young, relatable, and inspiring the logo mark combines imagery of a rising sun with an open hand to symbolize a fresh start: both for the brand and young adults just starting their financial journey. Simple typography paired with tints of green and landscape photography give precedence to the information while invoking a sense of financial well-being.

The 95-page workbook is a fully-designed course guide containing case studies, example budgets, and helpful resources alongside illustrations and infographics.

This logo design has been featured in The Best Finance Logo Designs by DesignRush.

AK Produces

logo design | branding & identity | print

Logo and business cards for Amy Krause Produces, an LA-based creative and content producer working across numerous product categories and film genres.